Organised by youth - niche

http://m.brentwoodweeklynews.co.uk/news/14436939.Hundreds_of_kind_hearted_strangers_help_smash_world_record_in_memory_of_beloved_dad/?ref=fbshr

https://www.youtube.com/watch?v=hHIwZ88yT-c&index=1&list=LLidnp3dt5OiFFeCIZzJiXFg